tools/broker tax comparison

the broker taxcomparison calculator

simulate real exit fees across nine major software marketplaces. see the exact dollar cut taken from your hard work, when fees must be paid, and how much you keep with zero commission.

slide or type your target exit valuation

$
$1,000 (micro asset)$250,000$500,000+ (growth saas)
quick presets:

platform fee leaderboard

all nine platforms dynamically ranked based on fees and founder net proceeds

#1

AppsOnBid

founder's choice
total fee
-$39
what you keep
$49,961
$0 upfront to list, $39 flat to unlock bidder contacts (0% commission)
Fee: 0.1% (-$39)Keep: 99.9% ($49,961)
when you pay:$0 upfront to list. Pay $39 flat only when unlocking verified bidder contact details.
the real catch

The Catch: You keep your code safe and your exit money.

List For Free
#2

ExitBid

total fee
-$199
what you keep
$49,801
$199 flat auction listing fee
Fee: 0.4% (-$199)Keep: 99.6% ($49,801)
when you pay:$199 paid upfront before 5-day auction begins. 0% closing commission.
the real catch

The Catch: Five day auction model can lead to lower final valuations if buyers are offline.

#3

IndieMaker

total fee
-$1,099
what you keep
$48,901
2% commission + $99 listing tier
Fee: 2.2% (-$1,099)Keep: 97.8% ($48,901)
when you pay:$99 listing tier fee paid upfront. 2% commission deducted at closing.
the real catch

The Catch: Very small buyer pool compared to the giants.

#4

TrustMRR

total fee
-$1,529
what you keep
$48,471
3% closing fee + $29 listing fee
Fee: 3.1% (-$1,529)Keep: 96.9% ($48,471)
when you pay:$29 listing fee paid upfront. 3% closing fee (plus Escrow.com fees) deducted at closing.
the real catch

The Catch: Mandatory Stripe integration strictly excludes custom billing, plus adds separate Escrow.com fees.

#5

Microns

total fee
-$4,000
what you keep
$46,000
8% transaction fee ($10k to $100k)
Fee: 8.0% (-$4,000)Keep: 92.0% ($46,000)
when you pay:$0 upfront to list. 6% to 10% commission deducted at closing upon deal completion.
the real catch

The Catch: High fee just for a simple email newsletter match.

#6

Acquire

total fee
-$4,050
what you keep
$45,950
8% closing fee + $50 processing
Fee: 8.1% (-$4,050)Keep: 91.9% ($45,950)
when you pay:$50 processing fee paid upfront. 8% closing commission deducted from final payout.
the real catch

The Catch: Frequently rejects smaller indie apps and side projects.

#7

Flippa

total fee
-$5,149
what you keep
$44,851
10% success fee + $149 listing
Fee: 10.3% (-$5,149)Keep: 89.7% ($44,851)
when you pay:$149 non-refundable listing fee paid upfront. 10% deducted at closing from escrow.
the real catch

The Catch: Public exposure invites copycats to clone your app over the weekend.

#8

FE International

total fee
-$7,500
what you keep
$42,500
15% flat commission
Fee: 15.0% (-$7,500)Keep: 85.0% ($42,500)
when you pay:$0 upfront. 15% flat commission deducted at closing from wire disbursement.
the real catch

The Catch: Only accepts established businesses, rejects most side projects.

#9

Empire Flippers

total fee
-$10,000
what you keep
$40,000
$10,000 minimum fee (<$66,667 tier)
Fee: 20.0% (-$10,000)Keep: 80.0% ($40,000)
when you pay:$0 upfront. 15% (or $10,000 minimum) deducted at closing from your sale proceeds.
the real catch

The Catch: The 10000 dollar minimum fee heavily punishes small exits.

market fee schedule comparison

transparent review of commission models, payment timing, and estimated founder take home on a $50,000 exit

PlatformUpfront Cost to ListWhen Fee is PaidSuccess CommissionFee on $50,000Net Take Home
AppsOnBid$0 (Free)Pay $39 only when unlocking bidders0%$39$49,961 (99.9%)
ExitBid$199 upfrontPaid before 5-day auction begins0%$199$49,801
TrustMRR$29 upfront$29 upfront, 3% closing + Escrow.com3%$1,529$48,471
IndieMaker$99 upfront$99 upfront, 2% deducted at closing2%$1,099$48,901
Microns$0 (Free)8% deducted at closing from payout8% ($10k to $100k)$4,000$46,000
Acquire$50 upfront$50 upfront, 8% deducted at closing8% (under $250k)$4,050$45,950
Flippa$149 upfront$149 upfront, 10% deducted at closing10% (under $500k)$5,149$44,851
FE International$0 (Free)15% deducted at closing from wire15% flat$7,500$42,500
Empire Flippers$0 (Free)$10,000 minimum deducted at closing15% (min $10,000)$10,000$40,000

understanding the true cost of selling software

an objective analysis of m&a broker commission structures, upfront listing fees, and code safety risks

1. Upfront Listing Charges vs Closing Deductions

When evaluating software marketplaces, founders must distinguish between upfront listing friction and closing success cuts. Platforms like Flippa charge $149 upfront and Acquire charges $50 upfront, requiring non-refundable payment before you receive a single offer. TrustMRR charges $29 upfront plus a 3% closing commission and Escrow.com fees.

In contrast, AppsOnBid charges $0 upfront to create your listing. You only pay a single flat fee of $39 when you choose to unlock the direct contact details of interested bidders and buyers. If you never choose to unlock bidder details, you pay nothing.

2. How Traditional Broker Commissions Eat Founder Equity

Traditional mergers and acquisitions brokers historically structured their compensation around the Double Lehman formula or a flat 10% to 15% success fee. While full service representation made sense for multi-million dollar corporations with physical plants, inventory, and hundreds of employees, applying this same percentage cut to digital software products creates an unnecessary financial drain on independent creators.

On a software exit of $50,000, surrendering 10% to 15% plus listing and escrow fees means handing over $5,149 to $10,000 of hard earned profit. That represents months of sweat equity and infrastructure investment surrendered to an intermediary for simply hosting a database listing.

3. The Hidden Trap of Fixed Minimum Fees

The most dangerous fee mechanism for indie hackers is the minimum broker fee. Brokerages like Empire Flippers institute a strict $10,000 minimum threshold for transactions. When an application sells for $40,000, the broker receives 25% of the gross sale. When an app sells for $20,000, the broker consumes 50% of the entire exit.

Before listing with any legacy platform, founders must calculate whether their expected multiple triggers the minimum threshold. If the deal size is under $66,667, percentage based marketing materials are misleading because the fixed minimum fee overrides the nominal 15% quote.

4. Public Exposure and Codebase Theft Vulnerabilities

Listing fees are not the only cost founders bear. Marketplace exposure carries immense competitive risk. Platforms that showcase public listings allow anyone with a web browser to inspect your traffic sources, marketing funnels, technology stack, and pricing tiers.

Unscrupulous competitors and clone factories monitor public listings continuously. If your application demonstrates strong product market fit with clean architecture, opportunistic developers can recreate your features before your deal closes. True founder protection requires verified buyer identities, strict non-disclosure agreements, and private code verification where repositories remain locked in escrow until funds clear.

5. Global Cross Border Transactions and Escrow Mechanics

Software acquisitions frequently cross international borders. An indie developer based in the United Kingdom or Germany may sell to an operator in the United States or Singapore. In addition to broker commissions, cross border transactions trigger international wire fees, foreign exchange spreads, and third party escrow fees.

Traditional escrow providers charge between 0.8% and 3.2% for software asset custody. On AppsOnBid, the $0 upfront listing and flat $39 bidder unlock fee ensures you keep the entirety of your agreed valuation, leaving ample margin to absorb standard banking and escrow fees without eroding your principal proceeds.

frequently asked questions

clear answers regarding broker percentages, listing costs, and valuation math

ready to exit without broker cuts

list your micro-saas on appsonbid today

keep 100% of your acquisition proceeds. 100% free to list with $0 upfront, verified software buyers, escrow safety, and pay only $39 to unlock interested bidders when offers arrive.

as featured on